54 North was founded in 2009 with the aim of providing retailers with industry-leading solutions designed to optimise retailer’s revenues and profitability while ensuring that customer acquisition and retention is at the centre of retailer's priorities and decision-making processes.
The origins of 54 North really started over 30 years ago when, after careers in retailing, our founders formed a retail consulting business to help retailers gain value out of the increasing amounts of data generated from store epos systems. The need for software to shape a business process around this data was soon realised and the business began the development of its first application, a merchandise and assortment planning solution. The solution, Arthur Merchandise Planning, was quickly taken up by UK retailers such as Next, Burton Group (Arcadia), M&S, Debenhams, British Shoe Corporation with word spreading as far as South Africa (Foschini and Edgars) and Australia (Coles Myer).
Seeing the opportunity to expand into North America and provide solutions to a larger marketplace, the founding partners moved to the US and within a few years more than 100 North American retailers were using Arthur for merchandise and assortment planning.
The lessons learnt from this early foray into software was that good software needed to be focused on "adding value" to a retailer's existing core systems infrastructure, be "practical and easy to use" and "generate measurable financial benefits for the business".
Over the coming years we continued to focus on delivering on these principles with Planalytics (weather-driven demand profiling) and Profimetrics (lifecycle pricing and profit optimisation), applications that today are used across the retail spectrum from food and grocery, general merchandise, and DIY to consumer electronics and apparel.
Having built trusted relationships with many retailers over three decades, 54 North was formed to identify industry-leading solutions that meet retailer's needs to achieve the correct balance between optimising their revenues and profitability and ensuring that at all times customer acquisition and retention is at the centre of their priorities, decision-making processes and systems selection.